Let's Grab Coffee E23 with Allen Gannett | Starting TrackMaven & writing The Creative Curve
George KhalifeJune 20, 201800:35:58

Let's Grab Coffee E23 with Allen Gannett | Starting TrackMaven & writing The Creative Curve

Allen is the Founder and CEO of TrackMaven, a marketing analytics platform that enables creativity. Marketers user TrackMaven to measure and improve performance across every channel - so they can tie the details to the big picture. The platform is used by the NBA, Microsoft, Saks Fifth Avenue, and many more modern marketers.

Allen is also the Author of The Creative Curve - a book that combines findings from the latest science on creativity with findings from interviews with two dozen of the world's modern creative giants ranging from the Broadway team to the founder of Reddit, and many more.

To order Allen's book, visit: https://www.thecreativecurve.com/

Follow Allen on social media:

LinkedIn: https://www.linkedin.com/in/allengannett/
Instagram: Allen Gannett

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[1:30]: How did it all start, especially getting into entrepreneurship at a young age?

[5:30]: How did you develop a strong brand both personally and professionally?

[7:50]: What advise would you give people who are afraid to "put themselves out there"?

[10:00]: What are things you do to deal with the constant change happening around you?

[12:48]: What advice would you give entrepreneurs looking to raise funding?

[14:00]: How did you raise funding and what were the amounts you raised?

[15:20]: What is your leadership style?

[16:20]: What do you look for when hiring someone?

[18:45]: When did writing a book become your side-hustle and something you really wanted to do?

[22:40]: What do you want people to walk away with after reading the book?

[23:30]: What was the process like for you with actually writing the book? What were the things you did and what help did you receive along the way?

[26:05]: What did you enjoy writing about most?

[27:40]: Did you find the book compliments TrackMaven? Bridging the qualitative side with the tech/data/quantitative aspect?

[30:15]: What advice would you give to people who are naturally not the best at storytelling?

[31:55]: How do you go about sharing online?

[33:50]: Last piece of advice for people watching.
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